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New-look Game store opens in Springs Mall

15.05.2019 by Marketing Concepts

Game has opened at the award-winning 50,000sqm Springs Mall in response to shopper demand in a great retail location which has built a compelling track record of positive trading.

The new Springs Mall Game store spans 3,600sqm featuring the brand’s innovative new look and layout. It is paired with a 120sqm Game Liquor.

With its opening, the store became the brand’s 122nd in South Africa, and Game became the fifth anchor tenant at Springs Mall, joining Checkers, Pick n Pay, Woolworths and Edgars.

It has also become the sixth Game store to open in the Flanagan & Gerard portfolio of shopping centres. Game already trades successfully from stores at the Flanagan & Gerard co-owned Highveld Mall, Middelburg Mall, Mall of the North, Vaal Mall and Ballito Junction.

All in all, Game stores account for nearly 30,000sqm of the gross lettable area across Flanagan & Gerard’s total 455,000sqm shopping centre portfolio. With the latest Game store opening, some 11% of the leading South African property developer and investor’s gross lettable area is occupied by the different brands under the Massmart umbrella.

“We are thrilled to extend our relationship with Massmart and specifically Game at Springs Mall. Game has proven a firm favourite with shoppers at many of our shopping centres, and with its innovative new store concept it is proving to be an enduringly popular player in our markets,” says Paul Gerard, MD at Flanagan & Gerard, which also manages Springs Mall.

Springs Mall is a joint venture between Blue Crane Eco Mall (Pty) Ltd, Flanagan & Gerard Property Development & Investment, JSE-listed retail REIT Vukile Property Fund and Murinda Investments, which is part of the Giuricich Bros Group.

Its long-awaited new Game store launched as one of the very first with the brand’s fresh concept, featuring a redesigned store layout that includes consumer-friendly features. Adding to the retail variety at Springs Mall, it includes Game’s food offering and a big range of ‘white goods’.

Albert Voogd, CEO of Game Stores, says “We’ve designed this store with customer behaviour at heart. So you’ll experience a store that has wider aisles, lower shelves, clear signage that makes moving through the store a seamless experience. We’re so happy to finally bring Game to Springs with our wonderful team of people ready to help our customers. We also look forward to making a positive impact in the community for years to come.

Flanagan and Gerard’s relationship with Massmart goes well beyond its role as a mall owner and manager and also extends to property development. It has also co-developed the 17,000sqm premises of Makro Vaal in Vanderbijl Park with Moolman Group and, more recently in 2018, a 3,200sqm Builders Express at Thavhani City in Thohoyandou.

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